Collaborations
At Tröegs, we regularly partner with other amazing people and brands. We like to take the design lead on co-branded collabs, and I love the challenge of striking the right balance. The visuals need to work for Tröegs and our partners, and most important, for our customers, too!
Montage Mountain: Mountainfest
Hersheypark
peach music festival
Tröegs was the official craft beer of the Peach Music Festival at Montage Mountain in 2019. To celebrate, we brewed a lovable new double IPA named Fuzzy Nudge. It's one of my favorite label designs (and was a truly delicious and peachy beer). Included in our activation area were bandana and koozie giveaways and a photo booth where guests could capture a Tröegs + Peach GIF.
