Let the Bite Begin!
I was challenged to create a restaurant concept from scratch. Mine was Lunchador. Not your typical Tex-Mex; this restaurant is where you can get your "Border Bites." At Lunchador each round (course) would be a showdown between Mexican and American food. You have the option each round to choose which side of the border you’d like your bites to be from. This idea encourages the customer to battle against the rest of their table to see who the champion is at the end of the meal.
to go packaging & Promotional buttons
After designing the additional Mexican and American fighters for the menu, I wanted them to reappear. So I designed them into promotional buttons that the customer could wear to support their favorite fighter.
process book
This cataloged the project from start to finish. It included competitive analysis, moodboards, logo evolution, brand color palette, website mock up, exterior/interior renderings and stationary.
