Beer design
As the brewers are in constant production, I have the privilege to create A LOT of beer designs. I have designed most of our Scratch Beer Series (small batch brews that release nearly every Thursday), limited 16-oz. cans, variety packs, a seasonal beer. I hand-letter and illustrate each label to either provide flavor notes, hint to the style, or the season that that specific beer is released.
variety packs
Scratch beer series
Our small-batch Scratch Series drives brewing innovation here at Tröegs. It's where we test new ingredients and the best ways to use them. Each Scratch beer gets a number, and we're well into the 400s. I like to bring these designs to life with cues to the flavor and ingredient. Like the beers, each design is unique!
