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Lunchador was a restaurant identity I created and branded. Lunchador isn’t typical TexMex; this restaurant is where you can get your “Border Bites.” The concept is that each round (drinks, appetizers, main course, and desserts) there will be a showdown between the Mexican and the American food. The customer will have to decide which cuisine will be their champion. You have the option each round to switch which side of the border you’d like your bites to be from. This idea encourages the customer to battle against the rest of their table to see who the champion is at the end of the meal. In addition, I packaged for a line of pickles, salsa, chips, and bottled mixed drinks. Finally, I created a website.

DELIVERABLES: Packaging, Branding, Typography     ART DIRECTION: Stephanie Knopp